Little Eight

I worked with little eight to establish an aesthetic, produce their first ever campaign, and introduce a newly launched brand to their audience.

I led the social media strategy, developing the brand's tone of voice, wrote SEO for social, and planned content across multiple channels including email, social media, and web. 

Deliverables

Social Media Content Creation 

Copy Writing

Email Promotion

This is the suggested layout for the launch of the debut collection.

The soft colors and ocean blues of the images invoke the feeling of a sun-soaked summer.

The caption highlights the Amalfi Coast and its significance to the collection.

Launch email announcing the debut of Little Eight and introducing the brand's first collection.

The objective is to introduce Little Eight, establish the brand identity, and drive traffic to shop the debut collection.

Primary KPI:

  • Website traffic

  • Collection sales

  • Brand awareness

  • Click-through rate